Happy Easter from Ryan Gosling
On Easter morning, New Yorkers woke up to 200 hidden Easter eggs spread throughout the city from "Ryan Gosling." A @GoslingEaster Twitter account first spread the word, and then gave clues all day.
Each hidden egg contained a smoldering picture of Gosling and an Easter-themed message such as "Hop on over to my house already," and "I'm dipping myself in chocolate for you."
When people found eggs, they were instructed to "Tweet this egg @GoslingEaster," to prove it.
Speculations as to the identity of @GoslingEaster spread across the twittersphere, sparking millions of impressions. Articles were written by perezhilton.com, eonline.com, huffingtonpost.com, mashable.com, imdb.com, hollywoodreporter.com, agencyspy.com, gawker.com, gothamist.com, msn.com, businessinsider.com, hollywood.com, wetpaint, socialitelife, crushable and across the pond to dailymail.co.uk, thedirt, thehype, & internationalbusinesstimes
Later in the day, after @GoslingEaster became a trending topic, Jenna Livingston revealed her identity as the creator in an interview on Mashable. Jenna is a copywriter in NYC who also did Starbucks Spelling, a tumblr that was featured on Funny or Die in the summer.
http://starbucksspelling.tumblr.com/
Submitted by: goslingeaster
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Keywords: easter gosling goslingeaster ryan funny stunt jenna livingston copywriter ryan gosling the gos easter egg eggs fun easter
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